The entertainment industry has drastically changed over the years, and so has the way we discover and nurture new talent. Short-form media platforms like YouTube, TikTok, and Vine have made it easier for aspiring artists to get their names out there. But these short media cycles and the fickle nature of fame can make it really difficult to build a lasting career.
With fierce competition and evolving trends, the journey to building a star may seem impossible. However, with dedication, hard work, and commitment, it can be made possible. Lindsay Guión, CEO of Guión Partners Inc., provides some incredible insight on the journey to building a star. Drawing from experience and knowledge within his professional realm, he gives tips on what it takes to reach the ultimate level of success in business or any profession.
Lindsay believes that mindfulness is the key to unlocking the true potential of an artist. It is important to stay grounded and connected to our truth, especially when you’re on your journey to building a star. It’s easier to get lost in the distraction and lose track of yourself. You need to focus on your health, both physical and mental, in order to stay focused, energized, and motivated.
As times have changed, so has the way celebrities are able to connect with their fans. While traditional advertising efforts can sometimes be successful, modern methods allow for better targeting and more effective results in today’s digital landscape. According to Lindsay, “it’s not just what you put out there but how you choose to present yourself that will make or break your success.” Those who focus on developing an authentic brand—one that reflects the right values and resonates with target audiences—are more likely to succeed in the long run.
The keys highlighted by Lindsay include being consistent across channels (online and offline) and finding ways to maximize engagement. Additionally, staying up-to-date with industry trends while also recognizing where potential gaps exist could also help artists stand out from others. This includes leveraging social media platforms effectively, though knowing which ones best serve the audience should remain a top priority!
No artist can make it without the support of their fans. Superfans, in particular, are essential to building a star. They understand the artist’s story and message; they follow them everywhere, and their loyalty is unparalleled. Encourage your clients to create a unique bond with their fans, offer exclusive content and giveaways, and interact with them as much as possible.
Don’t forget to build relationships with industry professionals and influencers who can help your client on their journey to success. Invest in PR and marketing campaigns, establish a strong presence on social media, have them perform at showcases and events, and look for ways to get their music heard by new audiences.
You’re more than just a manager. You’re a mentor and a guide—one who recognizes individual strengths while also acknowledging weaknesses that require further development over time to ensure long-term goals are met. It’s your responsibility to provide them with consistent feedback and guide them on their journey to becoming stars. Teach them how to stay humble, open their arms to constructive criticism, build relationships with others in the industry, and take any opportunity that comes their way.
Remind them that success is not a destination—it’s a journey. And if they keep doing the work and staying true to themselves, eventually, their star will shine bright.
As a personal manager, it is your responsibility to help your clients build long-lasting careers in the entertainment industry. With your mentoring and guidance, they’re sure to master the craft, connect with fans, and build a legacy that lasts.
