Tesla recently made headlines with the release of the much-anticipated Tesla Cybertruck. Built like a stainless-steel trapezoid, the truck is nothing but controversial. Pundits applauded and criticized the vehicle in equal measure.
However, most agree it may be hard for Tesla to make any inroads into the fuel-guzzling truck market in the United States. What may have flown under the radar in all the discussions is why the truck is such a significant milestone in the quest for a cleaner and greener planet. Lindsay Guion is Founder and CEO of GUION PARTNERS, INC. He discusses the Tesla Cybertruck and why it is such an important step towards a cleaner and greener planet.
Thanks to Tesla, Electric Vehicles or EVs are undergoing a kind of aesthetic renaissance, says Lindsay Guion. When people think of renewables and EVs, the pictures that come to mind are tiny cars that must be charged often to keep running. It’s more of the problems people have with phone batteries draining but on a grander scale. What Tesla has accomplished with the Cybertruck is showing the world that EVs and renewables can be sexy too. You do not have to compromise looks to go green and save the planet. However, Tesla will have to convince the fuel-guzzler-truck-loving masses that the Cybertruck is as good a looker as the trucks they already own and love.
The Tesla Cybertruck comes in three performance configurations: single motor RWD, dual-motor AWD, and trimotor AWD. Trucks from Ford and GM offer similar configurations. These performance configurations are important, says Lindsay Guion, because they provide an attractive tradeoff for anyone looking for performance. The truck market is especially sensitive to performance requirements as many buyers use the trucks for work-related tasks like pulling trailers and carrying animal feed. The Cybertruck offers an excellent opportunity for such buyers to get the same performance they currently have but with a smaller carbon footprint to worry about.
The discussion around sustainability and renewables is incomplete without talking about vehicles. Vehicles pump billions of tons of CO2 into the atmosphere every year. Heavy vehicles like trucks, semis, and trailer trucks are perhaps the biggest culprits. With the Cybertruck, Tesla has stimulated a much-needed conversation around commercial and semi-commercial vehicles and their sustainability. Lindsay Guion sees the release of the Cybertruck as an important breakthrough in this discussion. He imagines a situation where trucking companies with thousands of trucks changing over to EV trucks and how significant an impact this would have compared to individuals changing smaller vehicles over to EVs.
Lindsay Guion’s Concluding Thoughts
The Tesla Cybertruck is as exotic a truck as they come. For many people, it looks more of a piece of art than a practical vehicle. However, Lindsay Guion sees Tesla’s motive as more of making a statement and grabbing the world’s attention than building just another truck. With this attention comes the much-needed focus on renewables and sustainability. As people talk about the Cybertruck, the hope is that it will cause more people to realize that changing the planet for better does not need to be a painful and sacrificial exercise. If you own a Tesla Cybertruck, you may just be the one everyone envies – saving the planet while looking good cannot be a bad thing, can it?