GUION PARTNERS’ Founder Lindsay Guion Looks at Why Basketball has Become a Multi-Billion Dollar Global Industry

Basketball reigns supreme as one of the worlds most watched sports. In fact, Bloomberg reports that in China, the NBA is six times more popular than the three largest European soccer leagues combined.

Even in countries where basketball does not (yet) rank number one on the popularity chart, it is without question a massive part of both the participation and spectator sports landscape, with estimating 2.2 billion basketball fans around the globe.

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