According to a report by Statista, the global digital population as of July of 2019 is over 4.3 billion. The countries headlining those trends include the United States, India, and China. Courtesy of such a mind-boggling spike in demand, the digital age is rapidly nearing the peak of its existence.
What does that mean? Well, according to the founder, global chairman, and CEO of GUION PARTNERS, Lindsay Guion, it means that digital content is taking over. More precisely, creation, marketing, distribution, and management of digital content are becoming the most dominant form of advertising.